Restaurant and bar signage covers the full journey from street to seat. The shopfront sign — whether it's a blade sign projecting from the facade or an illuminated lightbox above the entry — is doing the job of making the right people stop. The A-frame or sandwich board on the footpath is doing the job of giving those people a reason to come in right now, tonight, rather than filing it away as somewhere to try sometime.
Walter, the heavy-duty aluminium A-frame, is built for exactly this environment. The powdercoated aluminium frame doesn't rust, doesn't blow over, and doesn't need replacing every two years the way cheaper alternatives do. Winnie, the coloured acrylic A-frame, is the better choice for businesses that want something more visually distinctive on the footpath — a deep red Winnie outside an Italian restaurant or a vivid blue one beside a bar entrance reads from further down the street than any printed board.
The Theodore square blade sign works particularly well for restaurants and bars with a strong graphic identity — the square format gives logos and typographic marks more room to breathe than a circle at the same diameter. Mounted perpendicular to the wall, it's visible from both directions along the strip at full walking speed, which is the fundamental advantage of a blade sign over flat shopfront signage.
Lottie, the plug-in illuminated lightbox, is the sign that changes a bar or restaurant's visibility after dark without requiring an electrician or a council permit. The 4500K neutral white light is warm enough to suit a hospitality environment without casting an orange glow. Mount it above the entry, beside the door, or above the bar itself — wherever a power point exists, Lottie can go.
Henry on the door. Mabel inside the entry to direct guests to the bar or the reservation desk. Stanley at the counter to mark the ordering point. Signee has a product for every position in a restaurant or bar — and none of them require a quoting process, a minimum order, or a lead time measured in weeks.
